How to identify a coffee snob.

[Research + Content] [Published here] Yes. You read right. After the wine snob and the cheese snobs prowling our streets, there’s a new snob in town. And unlike the former, who found snob-opportunity only at dinner parties and the like, this new set finds ways to show off their snobbery on a daily basis. Some, […]

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Sterling Ascentia – Get A Life

[Concept + Copy + Event Execution] [Shortlisted for “Creative Campaign of the Year” at Big Bang Awards 2017.] A digital-first 360-degree campaign for Sterling Developers’ new offering – Ascentia, to show people working in and around Marathahalli-Sarjapur Road that the area is pretty cool contrary to popular belief, and that living there would be a […]

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Newsletter: Indian Insights

[Concept + Copy]  A newsletter on occasion of Republic Day that showed the highest-sold product per city, and connected it with an emotion related to that city. Published here.  Subject line: Every Indian city tells a tale. Preview text: What’s yours? 

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Newsletter: Appraisal Season

[Concept + Copy]  A newsletter that used the topic of appraisal season to talk about some of Urban Ladder’s best performing products. Published here.  Subject line: It’s appraisal season! Preview text: Here’s how some of our designs have (out)performed. 

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