[Pitch work: Concept + Copy] A campaign to show off the variety of ingredients that go into making a Cold Stone ice cream, and how everyone can mix over Cold Stone’s unique mix-ins.Read More Cold Stone – Everyone mixes over Cold Stone
[Pitch work: Concept + Copy] A campaign to show people that Cold Stone’s stone ice creams are one-of-a-kind. Making them the perfect space for people to come together – in love, celebration, or just in life!Read More Cold Stone – Come Together
[Pitch work: Concept + Copy] A campaign to announce the launch of ToysRUs in Bengaluru and entice parents and kids to the store, by reminding parents that toys are your first friend.Read More ToysRUs – Make new friends
[Research + Content] [Published here] Yes. You read right. After the wine snob and the cheese snobs prowling our streets, there’s a new snob in town. And unlike the former, who found snob-opportunity only at dinner parties and the like, this new set finds ways to show off their snobbery on a daily basis. Some, […]Read More How to identify a coffee snob.
[Research + Content] [Published here] A nice pink medium-rare steak or a healthy grilled chicken breast? What’s your favourite type of meat? The healthy white or the hearty red? While many might like both, for most people, there is a clear choice. Some go for the full-flavour reds, while some prefer the naturally lean and […]Read More RED V/S WHITE: THE BATTLE OF THE MEATS
[Concept + Copy + Event Execution] [Shortlisted for “Creative Campaign of the Year” at Big Bang Awards 2017.] A digital-first 360-degree campaign for Sterling Developers’ new offering – Ascentia, to show people working in and around Marathahalli-Sarjapur Road that the area is pretty cool contrary to popular belief, and that living there would be a […]Read More Sterling Ascentia – Get A Life
[Concept + Copy] [Awarded Bronze for Corporate/Brand Identity at Big Bang Awards 2017] Re-branding exercise for Polar Bear – including new logo, look, and collaterals.Read More Polar Bear – Rebranding: Sundae Love
[Copy] [Awarded Silver for POP Material at Big Bang Awards 2017.] Packaging for take-away food containers from the new Flying Squirrel Micro Roastery and Café.Read More Flying Squirrel – Packaging
[Concept + Copy] An emailer and social media campaign to promote the launch of the new Monsooned Malabar variant of coffee – in which the beans are allowed to bask in the seaside for a few weeks before they are processed.Read More Flying Squirrel – Clouds In My Coffee
[Concept + Photography + Copy] On occasion of Women’s Day, an activity to remind people that kitchen duty isn’t just for the women.Read More Brown Apron – Everyone’s Place Is In The Kitchen
[Content] [Published here] When it comes to food, one thing is for certain – and even the most picky, finicky eaters will agree with this – the Italians have it right! They gave us pizza. And pasta. And hordes of other delicious dishes that make us all go Mamma Mia! Italian cuisine is well known […]Read More Quick! Hide this cold coffee recipe from the kids!
[Content] [Published here] Summer’s here, and you know what that means. Cold is in, and hot – not so much. On the one hand, you’re constantly bombarded by the elderly, and by natural remidialists to keep cool with buttermilk, tender coconut water and the like. On the other, cola and ice cream companies will do […]Read More 1 ingredient that will up your cold coffee’s cool quotient.
[Research + Content] [Published here] Ah, coffee. That magic potion that makes all your worries go away. Coffee is our favourie thing in the world. We love not only how it tastes, but also, how it makes us feel. One cup can do wonders for our body, and our spirits. Ever wondered why? Legend has […]Read More 6 reasons your body will thank you for drinking coffee