[Concept ideation + Execution] A campaign to talk about what makes Urban Ladder’s sensational sofas – high-strength solid wood frames, 4 layers of foam of varied density, and ultra-soft velvety fabric.Read More Urban Ladder – Sensational Sofas
[Concept ideation, articulation, and execution] After spending five years in cyber space, India’s favourite furniture destination opened its first brick and mortar store in Bengaluru. This campaign is a simple introduction. To those who have known Urban Ladder–as an online-only brand, in a new physical avatar. And to people who haven’t heard of Urban Ladder–as […]Read More Urban Ladder – Have you met Urban Ladder?
[Pitch work: Concept + Copy] A campaign to show off the variety of ingredients that go into making a Cold Stone ice cream, and how everyone can mix over Cold Stone’s unique mix-ins.Read More Cold Stone – Everyone mixes over Cold Stone
[Pitch work: Concept + Copy] A campaign to show people that Cold Stone’s stone ice creams are one-of-a-kind. Making them the perfect space for people to come together – in love, celebration, or just in life!Read More Cold Stone – Come Together
[Research + Content] [Published here] Yes. You read right. After the wine snob and the cheese snobs prowling our streets, there’s a new snob in town. And unlike the former, who found snob-opportunity only at dinner parties and the like, this new set finds ways to show off their snobbery on a daily basis. Some, […]Read More How to identify a coffee snob.
[Research + Content] [Published here] A nice pink medium-rare steak or a healthy grilled chicken breast? What’s your favourite type of meat? The healthy white or the hearty red? While many might like both, for most people, there is a clear choice. Some go for the full-flavour reds, while some prefer the naturally lean and […]Read More RED V/S WHITE: THE BATTLE OF THE MEATS
[Concept + Copy + Event Execution] [Shortlisted for “Creative Campaign of the Year” at Big Bang Awards 2017.] A digital-first 360-degree campaign for Sterling Developers’ new offering – Ascentia, to show people working in and around Marathahalli-Sarjapur Road that the area is pretty cool contrary to popular belief, and that living there would be a […]Read More Sterling Ascentia – Get A Life
[Concept + Copy] [Awarded Bronze for Corporate/Brand Identity at Big Bang Awards 2017] Re-branding exercise for Polar Bear – including new logo, look, and collaterals.Read More Polar Bear – Rebranding: Sundae Love
[Copy] [Awarded Silver for POP Material at Big Bang Awards 2017.] Packaging for take-away food containers from the new Flying Squirrel Micro Roastery and Café.Read More Flying Squirrel – Packaging
[Concept + Copy] An emailer and social media campaign to promote the launch of the new Monsooned Malabar variant of coffee – in which the beans are allowed to bask in the seaside for a few weeks before they are processed.Read More Flying Squirrel – Clouds In My Coffee
[Concept + Photography + Copy] On occasion of Women’s Day, an activity to remind people that kitchen duty isn’t just for the women.Read More Brown Apron – Everyone’s Place Is In The Kitchen
[Concept + Copy] A newsletter on occasion of Republic Day that showed the highest-sold product per city, and connected it with an emotion related to that city. Published here. Subject line: Every Indian city tells a tale. Preview text: What’s yours?Read More Newsletter: Indian Insights
[Concept + Copy] A newsletter to show off the times Urban Ladder’s furniture made it in the press. Published here. Subject line: No controversy here. 🙅🏻♀️Preview text: Just insanely gorgeous products making headlines.Read More Newsletter: No Controversy Here
[Concept + Copy] A newsletter on occasion of World Sleep Day, to show all the places we tend to sleep that aren’t our beds. Published here. Subject line: Rock a bye, baby…Preview text: Turns out, we can sleep anywhere!Read More Newsletter: World Sleep Day
[Concept + Copy] A newsletter that used the topic of appraisal season to talk about some of Urban Ladder’s best performing products. Published here. Subject line: It’s appraisal season! Preview text: Here’s how some of our designs have (out)performed.Read More Newsletter: Appraisal Season
[Concept + Copy] A newsletter to match furniture with people’s personalities. Published here. Subject line: Are you a Sherlock or Shah Rukh at heart? Preview text: Whoever you are, we’ve got furniture to match.Read More Newsletter: Are You a Sherlock or Shah Rukh?
[Concept + Copy] A newsletter to showcase furniture that goes beyond rectangles. Published here. Subject line: In love with the shape of you! 😍Preview text: Our most shapely products inside.Read More Newsletter: Differently-shaped Furniture
[Concept + Copy] A newsletter on occasion of Father’s Day – using some really ridiculous dad jokes. Published here. Subject line: *Eyeroll* Preview text: Dads, they say the darndest things!Read More Newsletter: Dad Jokes