[Concept + Copy] A newsletter talking about single products that are so attractive, they can instantly improve the look of a room. Published here. Subject line: Easy peasy, lemon squeezy. Preview text: Easy home upgrades inside.Read More Newsletter: Easy Upgrades
[Concept + Copy] A newsletter to promote the different styles of bookshelves at Urban Ladder. Published here. Subject line: Do you have a book-buying problem? Preview text: Bookmark this!Read More Newsletter: The Ultimate Guide To Bookshelves
[Concept + Copy] A newsletter to talk about Urban Ladder’s bestsellers and the unique thing each one is known for, in two words. Published here. Subject line: These are legen… Preview text: … (wait for it) DARY!Read More Newsletter: The Urban Legends
[Concept ideation + Execution] A campaign to talk about what makes Urban Ladder’s sensational sofas – high-strength solid wood frames, 4 layers of foam of varied density, and ultra-soft velvety fabric.Read More Urban Ladder – Sensational Sofas
[Concept ideation, articulation, and execution] After spending five years in cyber space, India’s favourite furniture destination opened its first brick and mortar store in Bengaluru. This campaign is a simple introduction. To those who have known Urban Ladder–as an online-only brand, in a new physical avatar. And to people who haven’t heard of Urban Ladder–as […]Read More Urban Ladder – Have you met Urban Ladder?
[Pitch work: Concept + Copy] A campaign to show off the variety of ingredients that go into making a Cold Stone ice cream, and how everyone can mix over Cold Stone’s unique mix-ins.Read More Cold Stone – Everyone mixes over Cold Stone
[Pitch work: Concept + Copy] A campaign to show people that Cold Stone’s stone ice creams are one-of-a-kind. Making them the perfect space for people to come together – in love, celebration, or just in life!Read More Cold Stone – Come Together