[Concept ideation + Execution] A campaign to talk about what makes Urban Ladder’s sensational sofas – high-strength solid wood frames, 4 layers of foam of varied density, and ultra-soft velvety fabric.Read More Urban Ladder – Sensational Sofas
[Concept ideation, articulation, and execution] After spending five years in cyber space, India’s favourite furniture destination opened its first brick and mortar store in Bengaluru. This campaign is a simple introduction. To those who have known Urban Ladder–as an online-only brand, in a new physical avatar. And to people who haven’t heard of Urban Ladder–as […]Read More Urban Ladder – Have you met Urban Ladder?
[Pitch work: Concept + Copy] A campaign to show off the variety of ingredients that go into making a Cold Stone ice cream, and how everyone can mix over Cold Stone’s unique mix-ins.Read More Cold Stone – Everyone mixes over Cold Stone
[Pitch work: Concept + Copy] A campaign to show people that Cold Stone’s stone ice creams are one-of-a-kind. Making them the perfect space for people to come together – in love, celebration, or just in life!Read More Cold Stone – Come Together
[Concept + Copy + Event Execution] [Shortlisted for “Creative Campaign of the Year” at Big Bang Awards 2017.] A digital-first 360-degree campaign for Sterling Developers’ new offering – Ascentia, to show people working in and around Marathahalli-Sarjapur Road that the area is pretty cool contrary to popular belief, and that living there would be a […]Read More Sterling Ascentia – Get A Life
[Concept + Copy] [Awarded Bronze for Corporate/Brand Identity at Big Bang Awards 2017] Re-branding exercise for Polar Bear – including new logo, look, and collaterals.Read More Polar Bear – Rebranding: Sundae Love
[Concept + Script + Videography + Editing] An insight video about the different ways in which people eat chocolate.Read More Origami – Insights: That’s How We Chocolate